Women get their social-sexual value largely from their physical looks. Dressing your woman up in high heels, a short skirt, a push-up bra, and having her hair and nails done when she goes to the mall with you, walks down the street, or you go on a night out together, increases her social-sexual value. Making your woman hit the gym and hiring a fitness trainer for her will also increase her social value as her legs firm up and her stomach gets tight.

In fact, you can often take a girl with a social-sexual value of say, 7, and with some hair highlights, makeup, an attractive dress, high heels, colored contacts, and the like, transform her into an 8 or even a 9.

Of course, most men take absolutely no action to increase their partner's social-sexual value.

Most men don't encourage their woman to wear makeup, most men don't go shopping with their woman for sexy clothes or shoes, most men don't suggest to their woman to get their her hair or nails done, and most men have little interest in having their woman go to the gym.

These men typically seek women of high social-sexual value through fantasy, adult films, strip clubs, or eyeing other women.

At the same time, they're insecure about having their own partner be a woman of high social-sexual value.

In other words, if their own woman was peacocked, wearing heels, a sexy dress, makeup, her hair done, colored contacts - they would start to feel jealous or uncomfortable.

And if this resulted in other men taking active interest in his woman - attempting to flirt or show sexual interest toward her - or even eyeing her as she walks by - they'd feel even more jealous, uncomfortable, or insecure.

These same men fantasize about sexual fantasy women who dress sexy and are outwardly sexual - but of course, his own woman isn't like that - she's a sweet "Madonna".

And if his woman's social-sexual value rises, well then that's a threat, because if she's attractive to other men, he might have some competition or might not feel worthy of a high value woman.

Most guys however aren't even conscious of their insecurity. We've all seen when men who don't let their wives dress up. But most guys hold their woman's social-sexual value back in a more passive way.

click here to read more

Derek Vitalio is one of the leading authorities on How to Attract and Seduce beautiful women his book Seduction Science is highly recommended.